Telling a story in ad? Rural may miss plot
India Business News: MUMBAI: Stories sell but data tells that complex advertisements aimed at rural Indians may be missing the mark.
Source: indiatimes.com
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How ads aimed at rural Indian buyers may be missing a big trick
Kantar's study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to help FMCG and consumer-centric companies make sure that their ad spends are impactful and give them more bang from the buck.
Source: indiatimes.com