Extended Reality (XR): The next big thing
THE rapid rise in the use of emerging technologies to manage and adapt to the current pandemic for operational efficiency, customer interaction and business sustainability has been simply phenomenal. An ecosystem of technologies that facilitates interaction and allows for veritable engagement with customers and clients in a seemingly real or physical way is Virtual Reality (VR) and Augmented Reality (AR). When combined as a hybrid mix of physical reality and digital content, we get Mixed Reality (MR) whereby the user can interact with and among the real world together with digital objects. Th...
Source: thestar.com.my