Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up
Dive Brief: Flip-flop maker Havaianas and agency partner Cheil Brasil created an in-game island in Fortnite that is shaped like one of the brand's signature slippers, according to details emailed to Marketing Dive. The location promotes a new Havaianas x Fortnite collection themed around iconic elements from the online multiplayer game, including DJ Yonder, Brite Bomber and the Battle Bus. Havaianas Summer Island was developed using Fortnite's Creative Mode and in collaboration with content creators Alan "Shinohara" Garcia and Mateus "Derponce" Yoshitani. On May 14, Havaianas will host a virt...