'Ka kite Covid' television ad trivialises Māori traditions, iwi group says
Eruera Keepa, from kaupapa Māori communications agency Creative Natives, said the group was disappointed its views and input had not been taken into account in the Government’s Covid-19 communications to date. The ad presented a hongi among two men as a casual greeting, and a haka by school boys as “all hype”, which lost the true meaning of the rituals, he said. Supplied/Stuff Image of a hongi by two men as portrayed in the Government's first television ad for the Covid-19 vaccination campaign. The ad has been criticised by Māori communications professionals as trivialising a sa...