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May 25 2021, 10:25 am | BY Ricki Green | 17 Comments Today is Jetstar’s 17th birthday. And to celebrate, Jetstar is asking commuters who catch a train, to ‘catch a plane’ instead in a new campaign via Thinkerbell, oOh!media and Wavemaker.   In a remarkable full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. Every available screen across Flinders Street Station (Melbourne) and Central Station ...

April 28 2021, 9:55 am | BY Ricki Green | 17 Comments NRMA Insurance has launched “Climate Warriors”, a groundbreaking new Minecraft world, designed to help educate and engage the next generation of young Australians in understanding the importance of preparedness against the increasing risk of natural disasters, in a new initiative developed by Thinkerbell.   Set in a custom-built landscape inspired by Australian coastal towns, “Climate Warriors” is a free interactive game available on Minecraft Education Edition and Minecraft Marketplace that aims to educate children, aged b...

Invisible Fires highlights the continued need for mental health support for people affected by the Black Summer bushfires.

March 10 2021, 11:44 am | BY Ricki Green | 46 Comments NRMA Insurance has partnered with Australian music icon Julia Stone and Lifeline Australia, in a new initiative by Thinkerbell, to highlight the continued need for mental health support for people affected by the Black Summer bushfires.   As part of the idea, Stone has created a moving bush poem, “Next To Me”. The poem sheds light on the ongoing mental health trauma experienced by people impacted by bushfires and aims to reassure those who are struggling a year on, that help is still available. The poem is in response to Lifel...

January 25 2021, 11:04 am | BY Ricki Green | 14 Comments Fitness First has today launched a new brand platform, ‘Put Yourself First’ via Thinkerbell, to highlight the importance and benefits that come from finding the time to look after yourself and stay fit.   2020 was a physically and mentally exhausting year for everyone, with Australians struggling to find time to prioritise their own needs. Newly released research conducted by YouGov Galaxy has found that more than 60% of Australian’s believe they need to find more time for themselves to stay fit and healthy. Further, over ...