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Aussie canned food brand SPC this week announced one of the most unexpected marketing moves yet as part of a launch campaign via independent agency Thinkerbell.
Invisible Fires highlights the continued need for mental health support for people affected by the Black Summer bushfires.
March 10 2021, 11:44 am | BY Ricki Green | 46 Comments NRMA Insurance has partnered with Australian music icon Julia Stone and Lifeline Australia, in a new initiative by Thinkerbell, to highlight the continued need for mental health support for people affected by the Black Summer bushfires. As part of the idea, Stone has created a moving bush poem, “Next To Me”. The poem sheds light on the ongoing mental health trauma experienced by people impacted by bushfires and aims to reassure those who are struggling a year on, that help is still available. The poem is in response to Lifel...
January 25 2021, 11:04 am | BY Ricki Green | 14 Comments Fitness First has today launched a new brand platform, ‘Put Yourself First’ via Thinkerbell, to highlight the importance and benefits that come from finding the time to look after yourself and stay fit. 2020 was a physically and mentally exhausting year for everyone, with Australians struggling to find time to prioritise their own needs. Newly released research conducted by YouGov Galaxy has found that more than 60% of Australian’s believe they need to find more time for themselves to stay fit and healthy. Further, over ...
January 25, 2021 11:02 After a physically and mentally draining year, Fitness First is seeking to highlight the importance of staying fit, launching new brand platform ‘Put Yourself First’. The new platform and accompanying campaign was inspired by YouGov Galaxy research which found that 60% of Australians believe they need to find more time to stay fit and healthy and 83% of parents of children under 12 saying they needed to look after themselves more. The out-of-home execution In response, Fitness First is targeting both the physical and psychological benefits of keeping active, as we...