Travel's Creator Economy Resets for Next Boom
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more When Covid hit, travel’s broad cross-section of content creators — bloggers on free or paid press trips, social media influencers, and multimedia storytellers — saw their revenues plummet overnight. Some scrambled to redefine their business models with a focus on local travel, while others shifted into lifestyle, fashion, food, self-help and home decor, or exited travel content creation altogether. As tourism gradually reopens after over a year of stops and starts,...
Source: skift.com