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TikTok has been a springboard to internet fame for many young celebrities-in-training, and now they can add a little fortune to the mix thanks to a new advertising program that gives creators a cut of...
As more money is poured into this space, more creators and influencers will want in. And the platforms are trying to compete for their participation.
Instagram has bitten the bullet and begun offering a select group of its influencers the ability to sell subscriptions. It’s a move that alters the power dynamic between brands, influencers and audiences – one that leans into the ideals of web3 and puts greater power in the hands of the individual. But what does it mean for the relationship between advertiser and audience – and do people trust the platforms to do it right?
TikTok hasn't yet disclosed when subscriptions might roll out to all creators, but some creators are currently testing it.
The short form video app confirmed that it’s testing support for paid subscriptions for its creators, but didn’t provide details on when it might launch more widely, or how the pay structure would work.