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SAN FRANCISCO, FEB 13 (IANS) — Elon Musk-run X has announced that advertisers will soon be able to run ads next to certain content creators on the platform
Elon Musk-owned X (formerly Twitter) is introducing the Creator Targeting programme, allowing advertisers to have more control over their ads and prevent them from appearing next to controversial or offensive content. This move comes after an exodus of ads from X last year due to Musk's attitude and ads running alongside offensive content. The programme will enable advertisers to run ads against a curated list of premium content creators.
X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers. With the social media…
Elon Musk’s revamped X ad business has included a “revenue sharing” program that requires payment to have the potential of getting paid and shown ads alongside white nationalist profiles. X, as it attempts to become a YouTube alternative, says it has over 80,000 creators monetizing their posts and is trying to address brand safety issues with Creator Targeting: It didn’t say how big of a cut creators will get if their profile is targeted or if they can choose which advertisers are shown.
The company asserted that it will soon add the ability to serve ads to individual creators profiles, eliminating the chance of an ad appearing next to a controversial post.