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Elon Musk-run X has announced that advertisers will soon be able to run ads next to certain content creators on the platform via the Creator Targeting programme.This move will allow advertisers to prevent their ads from appearing next to ...
Social media platform X announced that it will allow advertisers to run advertisements on videos from select content creators, starting later this month.
X/Twitter is introducing a new ad targeting feature allowing brands to promote their ads alongside specific creators' content, aiming to lure back advertisers after recent controversies. In practice, the feature will allow woke corporates to curate ads to specific users, for example mandating that their brand must not appear alongside tweets from conservatives like Catturd or Libs of TikTok.