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Anti-pot argument because we know that this town is supportive of town. we know that this town is progressive, and we need to get that argument out there versus letting the conservative people say let's take it slow. >> i think that if that's their strength, then we can counter it. >> i guess my other question, brian, is what happens if you lose? have you thought this through? if it fails at breckenridge and worst case scenario you go out of business or you can't support yourself on airport road, do you close shop and just focus on crest butte? >> it does fine, it does about half of what breck...

Crest butte? >> it does fine, it does about half of what breckenridge does. we'd have to lay off all of those people in breckenridge. it would absolutely terrible. laying off half a dozen, dozen people just in breckenridge alen. >> so what would be your next step? >> my next step is to wholesale, to work on the product and concentration on that side of the market and focus a little bit less on the retail brand because i think the future weed stores will kind of mellow down like liquor stores have and just become a liquor store and you really are after the brands that are inside of the store, y...

And run this for them. i know they are throwing money behind it. i don't have a lot of faith that it's going to pass unless we stand up and do something. >> okay. >> i think -- i think that the key to winning it on your side, on the main street side is really making this a pot versus anti-pot argument because we know that this town is supportive of pot. we know that this town is progressive, and we need to get that argument out there versus letting the conservative people say let's take it slow. >> i think that if that's their strength, then we can counter it. >> i guess my other question, bri...