Detailed text transcripts for TV channel - MSNBC - 20130920:11:40:00
>> i think there's a profound and enduring beauty in simplicity, in clarity, in efficiency. through simplicity is derived from so much more than just the absence of clutter and ornamentation. it's about bringing order to complexity. ios 7 is a clear representation of these goals. that was apple senior vice president of design making his pitch for the latest ios 7 operate judging system and here with us now, editor of fast company bob safian. the magazine's new issue takes us inside the apple design lab, how the crew defy expectations and the cover story reads in
Source: news source