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It is worth noting that several other cricketers have also partnered with Rario to host their NFTs. Some of the popular names are Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana, Arshdeep Singh, Axar Patel among others.
The investment by Tendulkar, however, comes at a time when global interest in NFTs has declined significantly since its peak last year. Data from cryptocurrency market tracker The Block, as of 20 October, shows a steep drop in the overall volume and number of NFT transactions around the world.