Our Outdoors: It's All In The Name
By Nick Simonson When it comes to marketing, a good lure needs a good name. No angler is going to buy lures called The Skunk, Zippo, or The Blanker. Lures must have two essentials to catch the attention of anglers. First they must catch fish, and second they must have a moniker to remember, that catches the eye of the angler as well. As winter begins to turn the corner toward spring, the Bass Pro Shops and Cabela’s catalogs bulk up many anglers’ mailboxes, delivering what’s new and hot as well as some old favorites too. Among all those lures, are those with the wildest, weirdest and...
Source: newsdakota.com