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The absence of a CRM system creates islands of information and silos in the various departments or divisions, says Mark Annett, head of CRM sales and consulting at Camsoft Solutions.
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This startup turns your phone into a call centre and can also function as a CRM Kolkata-based GoDial is an automatic call dialer app for mobile phones that uses the existing SIM cards and phones for calling and offers an in-built CRM. 0 claps Entrepreneur Avijit Sarkar says he has always been trying to create a problem-solving product. In his 12 th grade, he started a small BPO, which grew into a 10 seater call centre in just a year. Realising that his true calling was in technology, he pivoted into IT Services in a few years and built a SaaS startup, Regular.li in 2017. Looking to get customers for Regular.li, he started manually calling everyone from his list of business contacts.
This CRM startup is helping retailers like Nykaa, Taco Bell, GAP increase sales Delhi-based Xeno works on a product plus consultancy model, providing CRM technology along with personal strategists to ensure maximum revenue for its 100 plus clients. 0 claps Pranav Ahuja and Ayushmaan Kapoor, quit their jobs to build a tablet-based loyalty programme for small and medium businesses. They registered the startup as Xeno. While the startup was able to generate $300,000 revenue by 2018, “We struggled to further scale it,” Pranav tells YourStory. 100 large enterprises and retailers to figure out the market gaps. “Everyone told us the same story. Once a retailer had a few lakh customers, they wanted to better understand customer behaviour in order to run more relevant campaigns,” he adds. Retailers wanted to maximise revenue from their existing customer base.
i would love to have some insight around how to build out a sales process for software as a service business. >> here's two things to keep in mind when building a sales process around that. one is lead generation. if you're online and selling to software as a service, trust me, your customers will be online as well, which means you want to be driving ads, google ad words, facebook ads, onlines aer have tiesi i advertising is the best way to get leads. number two, have a good crm system in-house. customer management system. the best ones out there integrate to your website as leads come in. people can fill out information on your website and it goes into your crm system.
data base or crm system in house. you can track where they sourced it, did they come from your web site, come from calling in. at least you can track where the prospects are coming and what sales you'll make. that guy looks like he designs web sites. i'm surprised even asking that question. >> yeah. the beauty of internet marketing is that it's trackable. not just pulling a tv ad up. let's move to the next one. this is a question about making products overseas. >> we manufacturer in china, and i would love to know what is the best way to protect your products when you're trying to manufacturer in china. >> as much as they're growing, one of the biggest issues that they're facing now is regulation and cronyism and corruption and all of that. a great place to do business. it is like the wild west. what do you do to protect yourself? you have to have experts to surround yourselves. i don't want to take anything away. you have a good attorney that is local in china. you have a good representative that's there. people that i know going into china and selling, they're not doing it themselves. they're hiring agents to do it for them. people who know the system. >> you need a local
yourself as an expert, and then there's a voice that people actually want to listen to. >> that's a great idea. let's move on to a question about online ads. >> my company's a service-based business, and i'm curious how you guys think i can quantify results from online advertising, such as how do i determine how much a click is on one of my ads? >> pretty easy. >> yeah, absolutely. i think every single dollar you spend in marketing, there should be an roi for it. you should be measuring every single piece. first thing is set up a google analytics account and see where all your traffic sources of what's coming in, so from your online ads. you can see how many visits you got. and further, build an analytics and advanced tracking system for registered users and purchases. so, when you get a click from an online ad, you can see the source, you can see if they registered and you can see if they bought. >> and the second part of that, which is absolutely true, is that once that customer expresses some kind of an interest, have some type of database or crm system in house,
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