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Social media, email and digital marketing automation and targeting improved: Travel Weekly

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Dream Vacations, CruiseOne and Cruises Inc. have enhanced their agent-facing technology used for social media, email and digital marketing.
Advisors can use their social media reviews and management tool to set scheduled social media posts in three categories: contemporary, luxury and engagement. It also posts content and curates reviews on Google My Business. Each post is personalized to the agency and can include content like the advisor's email, phone number or website. Posts are optimized to individual social media platforms.
An example of an automated “happy birthday” email personalized to the agency level, part of Dream Vacations, CruiseOne and Cruises Inc.’s enhanced marketing tools.

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Drew Daly of Dream Vacations, CruiseOne and Cruises Inc. on agency branding: Travel Weekly

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In 2016, CruiseOne franchisees were notified they could rebrand their agencies to "Dream Vacations." Five years later, senior editor Jamie Biesiada spoke with Drew Daly, senior vice president and general manager of Dream Vacations, CruiseOne and Cruises Inc., about the brand's origination, how it's actually helped franchisees increase cruise sales and how he expects it to help as agencies recover from the Covid-19 pandemic.
Drew Daly
Q: What motivated you to introduce the brand?
A: The franchisees. They kept saying, "We want a name that speaks to more than just cruise." It makes sense. CruiseOne certainly was the flagship brand of our franchise company. They have been in business for several decades. It has cruise in the name.

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Virtual events are here to stay: Travel Weekly

Virtual events are here to stay: Travel Weekly
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World Travel Holdings Launches Travel Safety Program for its Travel Advisors

World Travel Holdings Launches Travel Safety Program for its Travel Advisors
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World Travel Holdings launches travel safety training: Travel Weekly

Topics include health and safety best practices, travel protection policies and safety protocols.

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