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Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment Share Via: The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring. Mondelez India, a leading snack company, has announced a new addition to its enviable brand portfolio that includes the likes of Cadbury Dairy Milk, Cadbury Bournvita and Oreo. As per the brand, the newest entrant is Bournvita Crunchy biscuits that are ‘A Crunchy Bite of Wholegrains & Berries’. It also becomes the newest member of the Bournvita family, which ...

Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that ‘Ab badon ke bhi bahane khatam’ Click on the Image to watch the TVC. Mondelez India, which operates in the chocolate, beverages, biscuits and candy categories, has announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch â€�...