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Building long-term awareness March 9, 2021 by Madison Homan, CU Magazine Creative from the Open Your Eyes to a Credit Union campaign Building consumers’ consideration of credit unions isn’t a quick process, it’s a long-term strategy, says Madison Homan, awareness brand manager for CU Awareness LLC. That’s why the CU Awareness team is taking the long view with steady, targeted digital outreach to grab the attention of the 56% of U.S. consumers who don’t have a credit union relationship. Homan shares how the Open Your Eyes to a Credit Union® campaign is evolving...

The onset of COVID-19 forced the industry’s largest trade group to put its Open Your Eyes campaign on hold, but nearly a full year later it’s still struggling for industry buy-in.