Detailed text transcripts for TV channel - KGO - 20140423:09:26:00
With george lucas who was looking for special effects for his "star wars" movie. >> he believed that technology was going to change the industry. no studios believed this at this time. >> reporter: in his new book "creativity inc." he describes lucas' management style as being yoda like. >> do or do not. there is no try. >> reporter: when disney bought pixar, he noticed the offices at disney were different, cubicles barren. >> you thought it was a disaster. you don't want to clean the cubicle. you want them to be personalized. >> the same was true of the movies disney was releasing at the time...
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