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Everywhere. that's the ultimate challenge for scientists looking for a remedy. >> as you can see, we want to create an environment where it looks like someone might drink. >> so, are you trying to trigger the cravings? >> we are. >> so, you would pour me a drink. >> yeah. >> would i actually consume it at all? >> we ask that participants do not. don't consume. >> this is what alcoholics have to deal with every time they go out. proximity to a beverage they want but can't have. >> okay. you'll listen to an audio recording that will have you interact with an alcohol beverage. >> this is what the...

That's the ultimate challenge for scientists looking for a remedy. so laura rey's team has brought the real world into the lab. >> as you can see, we want to create an environment where it looks like someone might drink. >> so, are you trying to trigger the cravings? >> we are. >> so, you would pour me a drink. >> yeah. >> would i actually consume it at all? >> we ask that participants do not. don't consume. >> this is what alcoholics have to deal with every time they go out. proximity to a beverage they want but can't have. >> okay. you'll listen to an audio recording that will have you inter...