Why killing your content marketing makes the most sense
Why killing your content marketing makes the most sense Why killing your content marketing makes the most sense “Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made - here's why Author Categories Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a comp...