Page 2 - Cupcake Store News Today : Breaking News, Live Updates & Top Stories | Vimarsana

A big part of your experience even when you go to a store. lori siegel is live in new york. lori, tell us about it. >> hey, look, the stores are getting a lot smarter. this year the trend is all about personalization, combining offline and online. it's enabled because of technology. check it out. this holiday season, look for shopping to get a little bit personal. welcome to shopping 2.0, where stores know your gender, your mo mood. with one new technology, they can even anticipate what you might want. that's kaco, a cupcake store in san francisco. it helps retailers target products to you bas...

Arizona. 19 vehicle involved in the crash between phoenix and tucson. >> millions receiving social security about to get the smallest cost of living adjustment sewn since 1975. up 19 bucks a month in 2014. >> there is a newly discovered roll out sna fu. one brooklyn bakery is listed as an enrollment site. they have calls from people seeking health insurance. you will not get health care in the cupcake store. >> you wonder what they are serving though. apparently the health care department made a mistake in new york. they are still selling doughnuts there. you are saying that the president is...

Take the thing away. why shoot it? >> it's the point. >> crazy. let's shift to valentine's day. it is tuesday the 14th after all. why not? there's this place in philadelphia, a cupcake store that is selling -- it's called cupcakes gourmet. and it's selling its sparkling red velvet cupcake for a meager $55,000. before you go that's crazy, it's because there's an 8 carat engagement ring as you can see right there in the frosting. that's why it's a $60,000 cupcake. so swing by there if you're looking to pop the question this v-day. >> and if it doesn't work out maybe you can send that ring to the...

That's not the same. >> but if you're a cupcake business -- is it just for people starting up or could you be trying to expand? >> you could be trying to expand, you could have a new product you're trying to launch. there are all different times in your business cycle that you could do this. >> what's interesting, too, is a lot of people out there might be willing to give money to your business -- i love this cupcake store, i want it to grow. i didn't want it to go out of business. i'm willing to take a stake and give you 50 bucks. >> and a lot of people love being part of an entrepreneurial s...

Home, they'll do all these kind of creative ways that it's like a contra facilitated by the internet. >> how much could you raise through ways like this? >> if you look at the sites, they're in the $5,000 to $10,000 range and the success rate is not very high. for a small business, that's big, but launching an airline, that's not the same. >> but if you're a cupcake business -- is it just for people starting up or could you be trying to expand? >> you could be trying to expand, you could have a new product you're trying to launch. there are all different times in your business cycle that you c...