Page 2 - Customer Development Director News Today : Breaking News, Live Updates & Top Stories | Vimarsana

As Sri Lanka is facing a spike in COVID-19 positive cases the medical burden faced by the Government of the country has worsened.Upfield Lanka the company behind Astra and Flora in Sri Lanka and the largest plant-based company in the world, has stepped up its efforts in providing immediate support by donating 10 (ten) units of fully electric Intensive Care Unit (ICU) beds to the National Operations Centre for Prevention of COVID-19 Outbreak...

25th May 2021 Ferrero has added a wholegrain variant to its Nutella & Go! Range. The launch marks the first extension of the snack brand in five years. Containing 80% wheat & oat cereal sticks alongside a Nutella dip, it aims to help retailers meet the growing demand for a wider variety of snacking options. The launch of the limited time only variant comes amid the lifting of pandemic-related restrictions, which is expected to boost sales of impulse and on-the-go formats in the months ahead. Levi Boorer, Customer Development Director at Ferrero, comments: “Building on the popularity of the ...

Upfield Lanka (Pvt.) Ltd. donates 10 ICU beds to National Operations Centre for Prevention of COVID-19 May, 20, 2021 As Sri Lanka is facing a spike in COVID-19 positive cases the medical burden faced by the Government of the country has worsened. Upfield Lanka (Pvt.) Ltd., the company behind Astra and Flora in Sri Lanka and the largest plant-based company in the world, has stepped up its efforts in providing immediate support by donating 10 (ten) units of fully electric Intensive Care Unit (ICU) beds to the National Operations Centre for Prevention of COVID-19 Outbreak (NOCPCO) via the Sri La...

5th May 2021 Confectionery brand Tic Tac has brought back its biggest ever limited-edition flavour, Coca-Cola. The return of the variant follows its success last year when 2.6m packs were sold. Levi Boorer, Customer Development Director at Ferrero, commented: “Following an unpredictable year of lockdowns, we know that for many, impulse purchases and on-the-go occasions have suffered. “The refreshment of Coca-Cola and the instantly recognisable shape and format of Tic Tac will encourage shoppers to make those impulse purchases once again, and support retailers in reigniting this purchase h...

4th May 2021 Ferrero is responding to consumer demand by bringing back its twist on the original Kinder Bueno chocolate bar. The limited-edition coconut variant flavour was last available in 2017 and proved popular at the time. The flavour is now returning for a limited time across grocery, impulse, and convenience channels from this week. In 2017, Kinder Bueno Coconut’s limited run over the summer delivered almost £1m RSV in just three months of sales. In addition to this, the launch generated a 65% increase in sales, bringing overall growth with over half of sales to shoppers who were ne...