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>> the rewards are important like a hook, like a game it makes it fun. our customers are not in it for rewards they just want an excuse to go out there and support local. >> jesse who owns a bakery agrees. >> they feel they are part of something bigger. it's not a posie's loyalty card. >> it's not like the 1920s. >> support land serves several key functions for the local business owners. first conscienceness raising. >> we collaborate with each other because they are not competing against another independent business. they are competing against walmart, target, amazon. they want to keep a cust...

But our customers are not in it for the rewards. they just want an excuse to get out there and support local. >> jesse burke, owner of posey's cafe, agrees. >> they feel like they're bigger. it's not a posie's loyalty card. >> it's not like the 1920s or something when independent businesses were pitted against each other. >> according to katrina, supportland serves several key functions for the local business owners. the first is consciousness raising. >> our businesses collaborate with each other because they understand that they're not competing against another independent business. they're ...