Live Breaking News & Updates on Customer Loyalty Solutions For Airlines At Amadeus

Points Expands into Africa With New Ethiopian Airlines Agreement, Further Building Amadeus Partnership
December 16, 2020 07:00 ET
| Source:
Points International, Ltd.
Points International, Ltd.
Toronto, Ontario, CANADA
TORONTO, Dec. 16, 2020 (GLOBE NEWSWIRE) Global leader in powering loyalty commerce, Points, (TSX:PTS) (Nasdaq:PCOM) announced today that the company has begun a new joint collaboration with Ethiopian Airlines and Amadeus. A further extension of Points’ ongoing strategic partnership with Amadeus, (which already provides loyalty capabilities to the African flag carrier), the new agreement also marks Points’ first services deployment to an African partner.
This launch will give members of Ethiopian Airlines’ ShebaMiles loyalty program access to benefits such as the ability to purchase miles online – which was previously only available offline – and the new option to gift or transfer ....

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