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Place. this is an overarching call to action for the nation, for the new administration coming in. obviously, we are not giving the customer what the customer needs like i wrote in the op ed. we have a lot of work to do and it's more than just a silo 'd veterans administration area. it's something that our congress has to work on and make direct change for. i expect to see some things happening in this new administration. enough talking about it. we all know that it's horrible and we're a living example of it. we fought hard. we've worked hard. wee per ser veered. we've had many dark days and ...

Products so they are very much on the boycott. >> have you heard from any of these retail outlets in response to your boycott of them. >> when i first called them, i was calling as a customer. since the boycott took off and has been seen by 79 million people on twitter the last time i looked, the ensemble store on the list that's shown us the courtesy of a formal spoken is nordstrom. we've been documenting their responses to customers very carefully. people have been sending me e-mails they are severing in response to their complaints. what i'm encouraged to see with nordstrom, their mentaling...

Cameras and software to edit and produce videos more easily. >> now you start chronicling and sharing your experience that way. >> all to make gopro the camera of choice, not just for extreme athletes but for the rest of us, too. >> why does he need such a big camera? should we tell him he should just get a gopro? >> if you wanted to be successful, you have to concentrate not on what you think your customer needs but what they actually need. in order to do that effectively, our next guest says you have to remove your ego from the equation. ryan holiday is a media strategist, founder of brass c...

>> now you start chronicling and sharing your experience that way. >> all to make gopro the camera of choice, not just for extreme athletes but for the re of us, too. >> why does he need such a big camera? should we tell him he should just get a gopro? >> if you wanted to be successful, you have to concentrate not on what you think your customer needs but what they actually need. in order to do that effectively, our next guest says you have to remove your ego from the equation. ryan holiday is a media strategist, founder of brass check, a marketing agency that advised a variety of clients, inc...

>> greg, this is sort of made for you. >> working backwards from that i would understand how to serve the customer at those critical moments to determine what type of salesperson i need, determine whether or not the contact needs to be virtual or face-to-face contact, determine a workload capacity, how often do i need to call on that person, how many s i need, determine the type of tools i would need to provide the salesperson to meet those particular customer needs. >> it is hard. i've hired sales people before, and i do not have a background in sales, and i'll be honest, i did not a great jo...