Matt Hallett: Bing and ChatGPT – A path to 'smarter' targeted ads with first-party data? – Campaign Brief
By Matt Hallett, head of product solutions at Amperity Microsoft created quite the buzz in the ad tech industry recently with a revolutionary “new Bing” that harnesses generative AI to engage people in conversational search experiences. Using the power of ChatGPT, a large language model traine