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That is customer facing, never. and i thing from my perspective, i built a business. a lot of considerations are your biggest build is your feet on the street or sales organization. many times the fastest path is a contract sayles organization. don't do it. don't you want your brand, your permit, our company and what you stand for to be something that you directly own. >> but it is so expensive. >> but it's worth it. be deliberate and build it for your own people. similarly, not only from a sales perspective but even your customer support function, i used to every month spend a day sitting on ...

Business that is customer facing, never. i think from my perspective as i built a business. a lot of considerations are the biggest build on street or sales organization, many times the fastest path is a contract sales organization, don't do it. don't you want your brand, your personality and your company and what you stand for to be something that you directly own? >> it's so expensive -- >> but it's worth it. but move -- be deliberate and build it for your own people similarly i'll say not only from a sales perspective but even your customer support function, i used to every month spend a da...