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"We want to highlight Flemish companies even more this year"

"We want to highlight Flemish companies even more this year"

"We want to highlight Flemish companies even more this year"

ASF België now called Cuvelier Fruit On 1 January, ASF België changed its name to Cuvelier Fruit. The company had merged with ASF Holland in 2012. ASF Holland focused on soft fruit; the Belgian partner on top fruit. The two companies parted ways in 2017. ASF België, however, retained the name for three years. That was to ensure the transition was as smooth as possible. Despite the separation, these companies still work together. “The name Cuvelier Fruit was an obvious choice," says Astrid Cuvelier of Cuvelier Fruit. "When my father Yves started his business in 2006, it was called Cuvelie...