Purpose over profit: A shift in priorities in times of pandemic
× What was once a niche and the under-resourced sector is attracting interest from high achievers for whom a purpose larger than self is a path to personal growth and actualisation. The pandemic has amplified several trends and triggered a few new ones. Large scale global events have a way of bringing out our natural instincts in undiluted form. Across the world, people have responded to the calamity in diverse ways. For example, some have sprung into action to provide relief or raise awareness, some have locked down and protected themselves and communities, some have raised their voice in a...