iTWire - Veteran advertising exec Wayne Moulton joins Hoppr
Australian advertising company Hoppr has appointed industry advertising veteran Wayne Moulton as vice president of business development for Australia...
Source: itwire.com
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2021 set to be year of programmatic advertising
| 09 April 2021 Research from Hoppr has revealed that as many as 87.4% of network service providers (NSPs) believe that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment will be an important source of revenue for network service providers and pay-TV operators in Europe. The study from the programmatic technologies provider surveyed the opinion of 103 senior executives with European communications service providers across an array of delivery mediums. Overall, the research revealed that European pay-TV operators and network service p...
Source: rapidtvnews.com