Detailed text transcripts for TV channel - MSNBC - 20111126:10:54:00
Find that. it's not enough to say we are cheaper, we are better. they have to find, what is it that the customers that come there, stay there, love that place. what is it that they truly get. that's the first step, make that everything about your message. is that unique point of d differentiation. >> some people have cheap deals come january 1 stz. is that the way to go? >> to differentiate yourself and rise above the noise, think about a different approach. when everyone is doing mailers and e-mail blasts, maybe go on social media and create a fun, interesting interactive contest or quiz that...
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