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Everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up ♪ never gonna let you down ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock 'n' roll? ♪ oh, we're halfway there ♪ oh, living on a prayer ♪ take my hand ♪ we'll make it i swear >> bon jovi comes in with a huge record. ♪ pour some sugar on me >> def leppard. fantastic record. ♪ pour some sugar on me >> and that begins to bring that kind of music back. â™...

Time i've really tried to adapt to a didactic kind of approach to songwriting. ♪ if you should fall into my arms ♪ ♪ and tremble like a flower >> artists in the '80s, david bowie for that matter, realized if you want to make it, you've got to be on mtv. >> but there's one group that's not happy with mtv. many black artists who have been told their music doesn't fit the format. >> that's what's happening. we're being sat in the back of the bus television-style. and if pittman gets away with this and there are other cable shows that form, they're going to try it. >> mtv doesn't exclude bla...

>> alan, turn it off for a second so we can talk. ♪ shot in the dark one step away from you ♪ ♪ shot in the dark >> you turn on your television set and you see this weird, beastly presentation that was birthed in the pit of hell. >> where do they get this information from that i'm satan? do i have horns -- i know i'm a bit strange-looking but do i breathe fire and have horns? >> critics say there's something seriously wrong with metal music, outrageous by design, that it may have contributed to a number of teenage suicides. >> has rock 'n' roll finally gone too far? a growing number of p...

On mtv? michael jackson? come on. >> when he does that moonwalk, if you were sitting on the couch by the end of it, you were on the floor in front of the tv. you couldn't believe what you were seeing. >> i would say the moonwalk was really one of the first viral moments that affected rock history. the next week "thriller" started selling a million copies a week. >> i like michael jackson because he can sing good, he's bad, he knows how to dance. >> he's so sexy and so gorgeous. >> he's exciting! >> michael jackson is the man of the '80s. >> mtv starts to get pressure from cbs records, which wa...

By the throat and balls pop. ♪ we go down to the river and into the river we die ♪ >> at this point a lot of it is about being there, which is why we haven't done too much of the video thing. a lot of it, it allows too much distance. like what our band is about, it's about breaking down distance. ♪ at night i wake up >> bruce was all about credibility and intelligence and integrity. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. ♪ you can't...