Report underlines importance of brands knowing where ads will be displayed - Advertising
Report underlines importance of brands knowing where ads will be displayed New data out from Integral Ad Science underlines the importance of brand safety - and brands knowing not only when ads will be shown but where and adjacent to what other content. That's because while overall internet usage, ad viewability, and even engagement metrics have improved over the past year, so has the chance that a brand's ad will be displayed next to unwanted content. Integral Ad Science has released the H2 2020 Media Quality Report and among the more interesting findings is this: brands are being exposed to...
Source: bizreport.com