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Integral Ad Science's ad verification program goes live with Netflix: Best Media Info

Published: March 21, 2023

Best Media Info: IAS’ verification program for Netflix is now live in all of the 12 Netflix ad-supported countries and across all platforms – connected televisions, computers, and mobile| OTT News

Source: bestmediainfo.com

What is the 'freemium' model? Why OTT players are swaying towards it?

Published: August 14, 2022

OTT streaming has largely been an urban phenomenon. As the players look to expand to the smaller cities and towns, especially with their regional content, bundling with telecom operators will become inevitable, concede the players.

Source: businesstoday.in