D2c Brands News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Ecommerce enabler GoKwik reported a 12.72% increase in sales for direct-to-consumer (D2C) brands on its network during the Republic Day sale week compared to the preceding week, with a nominal 10% rise in Gross Merchandise Volume (GMV). Despite a subdued growth in the first quarter of FY 2024 following strong performance in the last quarter of 2023, Republic Day sales were impacted by macroeconomic factors such as high-interest rates and layoffs.

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During the peak marketplace sale period, direct-to-consumer (D2C) brands on the GoKwik network experienced a significant increase in order volumes, marking a reversal from previous years. In 2023, the gross merchandise value (GMV) for D2C brands on the GoKwik network grew 1.5 times compared to the previous year, with a 43% increase in order volume and a 52% rise in GMV.