Myntra launches FWD for Gen Z customers, aims to tap 10 mn new customers by 2025
H&M, Trendyol, bebe, Tokyo Talkies, Sassafras, Hersheinbox, Street 9, Athena, Bonkers Corner and Boohoo are among the more than 500 brands that will be available through FWD. Myntra’s private-label brands like Roadster, and Sangria will also be part of FWD.