Indie brands shine at Vivaness 2024 as German natural beauty market recovers
In a difficult market context for organic and natural beauty and personal care brands, the 2024 edition of the Vivaness trade fair highlighted the strong contribution of indie brands to the sector’s innovation. After the contraction in 2022, the German market for natural beauty products returned to growth in 2023, but consumer habits have changed. The 2024 edition of Vivaness, Europe’s leading natural and organic beauty trade show, took place from 13th to 16th February 2024 in Nuremberg,...
Source: premiumbeautynews.com