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Mumbai: JioCinema, the official streaming platform for the TATA IPL, brought down curtains on yet another successful season with a record reach of 2,600 Crore views during the 2024 season of TATA IPL, a 53 per cent growth compared to TATA IPL 2023. As JioCinema concluded their second season, the platform recorded over 35,000 Crore minutes of watch-time.
JioCinema opened the 2024 season with over 11.3 crore viewers logged in on Day 1, a 51% increase compared to Day 1 of Tata IPL 2023.
The Indian Premier League (IPL) 2024 witnessed a 38% surge in audience reach on JioCinema, with 620 million viewers compared to 449 million in the previous season. JioCinema reported a 53% growth in video views, totaling 2,600 crore, and over 35,000 crore minutes of watch time.
Mukesh Ambani’s JioCinema live streamed IPL for free last year and it is doing the same this year, resulting in record breaking views.
JioCinema, the Indian Premier League's official streaming platform, saw a 51% increase in viewers on day 1 of the tournament, with 59 crore video views and 660 crore minutes of watch time. The platform switched to displaying cumulative views for live matches instead of peak concurrent viewers. The free-to-play predict and win game, Jeeto Dhan Dhana Dhan, saw record-breaking gold wins.