MullenLowe Singapore creates Anime and street art-inspired launch campaign for 'Maserati meets Fragment' – Campaign Brief Asia
August 4 2021, 10:07 am | BY Kim Shaw | No Comments MullenLowe Singapore has created an immersive 360degree campaign to celebrate the launch of ‘Maserati Ghibli Operanera’, a creative collaboration between the iconic Italian automotive brand and Hiroshi Fujiwara, the founder of Fragment Design and a pivotal figure in shaping streetwear culture. This is the first time Fujiwara has collaborated creatively in the automotive industry, interpreting Maserati’s iconic Trident brand through a street culture lens. To launch the collaboration, MullenLowe Singapore looked to break the ru...
Source: campaignbriefasia.com