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The 2024 Paris Olympics is still some 9 months away, but it’s already delivering for U.S. rightsholder NBCUniversal. According to Dan Lovinger, the president…
NBCUniversal still sees the Olympic Games as "the great aggregator of viewership," with revenue on pace to exceed the tally for the 2020 Tokyo Games.
NBCUniversal still considers the Olympic Games to be “the great aggregator of viewership,” in the words of top exec Dan Lovinger, and sees 2024 revenue for…
NBCUniversal 2024 Olympics ad sales are pacing ahead of prior games.
By Helen Coster NEW YORK (Reuters) - Total advertising sales for the Paris 2024 Summer Olympic and Paralympic Games are pacing ahead of where each of ...