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Malaysia Airlines and Bonsey Jaden Malaysia have collaborated to showcase the local hospitality that sets Malaysia apart as a must-experience travel destination in Southeast Asia. The newly launched Malaysian hospitality campaign, dubbed MH3.0, is aimed at revitalising awareness for Malaysia Airline
Backed by digital technology group CUE, digital brand agency Bonsey Jaden has expanded its leadership team across Asia Pacific with a new Head of Social Media.
Bonsey Jaden has promoted Francois Filamor to Group General Manager as they continue to expand its service lineup across Southeast Asia and Australia under the Cue Group.
Earlier this week, news broke of the CUE Group taking up a majority shareholding in the Bonsey Jaden Group. The investment will help enhance the network's expansion across Asia and the United States. Campaign Brief Asia spoke with Bonsey Jaden's Group CEO Daniel Posavac to find out more.