Creators raising venture capital: unsettling or genius?
When Slow Ventures announced that it would set aside $20 million to invest in individual creators, GP Sam Lessin responded to onlookers’ confusion with a memorable quip: “it’s def not indentured servitude.” Companies like Spotter and Jellysmack underwrite YouTubers’ back catalog in exchange for upfront cash, while Creative Juice will fund a creator in exchange for a cut of revenue over a set term. Mythical, the entertainment studio owned by YouTube stars Rhett and Link, launched a $5 million venture capital fund for creators in 2021.
Source: yahoo.com