Sway Group Brings Home Three MarCom Awards Across Verticals
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/PRNewswire/ -- Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third...
/PRNewswire/ -- Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third...
/PRNewswire/ -- Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top Women in Communications Awards," Class...
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines is taking a different approach this spring: The airline is on the hunt for boomer influencers to create content at its own AK Boomer House later this year in California. With boomers considered those born from 1946 to 1964 being many of the first people vaccinated in the United States, the ability to get back to travel is more prevalent for that audience. So too was the pent-up demand, according to Natalie Bowman, director of marketing for Alaska Airlines. “The big ...