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Sway Group Brings Home Three MarCom Awards Across Verticals - Vimarsana News

Sway Group Brings Home Three MarCom Awards Across Verticals

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Sway Group Soars With 3rd Quarter Business Wins - Vimarsana News

Sway Group Soars With 3rd Quarter Business Wins

/PRNewswire/ -- Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third...

Sway Group Soars With 3rd Quarter Business Wins - Vimarsana News

Sway Group Soars With 3rd Quarter Business Wins

/PRNewswire/ -- Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third...

CEO Danielle Wiley Honored "Top Women in Communications" Honors - Vimarsana News

CEO Danielle Wiley Honored "Top Women in Communications" Honors

/PRNewswire/ -- Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top Women in Communications Awards," Class...

Alaska Airlines is creating its own hype house for boomer influencers - Vimarsana News

Alaska Airlines is creating its own hype house for boomer influencers

When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines is taking a different approach this spring: The airline is on the hunt for boomer influencers to create content at its own AK Boomer House later this year in California. With boomers considered those born from 1946 to 1964 being many of the first people vaccinated in the United States, the ability to get back to travel is more prevalent for that audience. So too was the pent-up demand, according to Natalie Bowman, director of marketing for Alaska Airlines. “The big ...