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BMW Asia has appointed Ms. Wieshuber, former Head of Communication Strategy for BMW Luxury Class, as its new Director of Marketing.

Plans for increased engagement with its dealer network, and new developments in Vietnam have prompted sweeping management changes at BMW Group Asia.

BMW Update: Effective July 1, 2023, four members of the existing management team at BMW Group Asia in Singapore will take on new roles and responsibilities throughout the organization, the company said.

BMW Group promotes former Thailand marketing chief to lead Asia ops as MD Details 03 August 2021 BMW Group Asia has appointed Lars Nielsen (pictured) as managing director, with effect from 1 September 2021 and will be based in Singapore. He was previously director of sales and marketing at BMW Group Middle East in Dubai for nearly two and a half years and also served in the same capacity at BMW Group Thailand from 2015 to 2019. BMW Group Asia comprises 14 markets, including Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, ...

BMW Asia calls for regional creative pitch Details 14 July 2021 BMW Asia has called for a regional creative pitch covering select markets in Asia Pacific, the Middle East and South Africa. The scope will cover creative, digital and social media responsibilities for both BMW and MINI brands. BMW Asia's spokesperson confirmed to MARKETING-INTERACTIVE that this is a closed-door pitch and there will be a shortlisting process. Incumbents Tribal Worldwide Singapore and TMRW were invited to defend the account. According to the spokesperson, the new agency...