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Around you. >> dave came to me and said, hey, i just want to hang out in your store. i want to talk to other people and share ideas and learn what they're doing. >> that's when darin decided to hire dave to man the front counter. >> my only complaint with dave is, he's so good at talking, sometimes, he's not selling. but the great thing is, most people don't make their major purchase on their first visit. you know, they really want to go home and study it. and make sure they're getting the right things. >> you want to look the fit between the salesperson and what they're selling. you're a prep...

Customers, a prepper who came in right after the store opened. he was stationed at a nearby military base and a small comment made a big impression on darin. >> he goes, cool store, i wouldn't buy anything here. i said, why is that that? i said because this is all survival kits. where the mini survival wallet with the file if i need a file to get out of a thai handcuff if i'm being kidnapped. where's the mres, where's the knives? >> right away darin expanded his selection and sales took off. his customers didn't need to be lured into the store. when they arrived many walked right past the fron...

Even though the chance of something bad happening is small, we want to know it's something we don't have to worry about. >> fear say strange emotion. it's very beneficial but destructive at the same time. >> like many preppers, dave, the store manager, lives on a compound at this remote location. he keeps his family and emergency supplies secured behind this steel fence. >> let's say it's a terrorist attack or major earthquake or crash of the dollar, when that takes place, i highly suggest somebody has -- you know, you have weapons to protect you and your family. because those people that come...