New Compendium Launches To Help Improve Poor Briefing By BetterBriefs
The issues with briefs and how to make them better, featuring humorous cartoons that bring to life some of the key issues around marketing briefs.
Source: bandt.com.au
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IPA: 'Massive Lack Of Alignment' Between Marketers And Agencies On Briefs
New report compiled with BetterBriefs provides advice for agencies and marketers.
Source: thedrum.com