What to Look for in Your Marketing Dashboard
PHOTO: Daniel Cheung In the article 5 Signs Your Dashboard Needs An Update, I discussed how a dashboard becomes outdated. I raised the questions that a dashboard should generate among a team, such as "Is the comparison relevant?â "Are our ideas still being sparked?" and âAre there technical changes?" All of this implies that an updated dashboard should be more flexible to be beneficial. With many teams still working from home, marketers may face a justifiable opportunity to introduce a dashboard framework â an arrangement of measurement solutions that cover two key facets:...
Source: cmswire.com