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Getting this right takes good donor data, a smart strategy, and time. But the most important thing is to try, experts say.

A new report sheds light on best practices for charities raising money online with information like which social-media site has the highest conversion rate and how to turn first-time donors into recurring supporters. It also offers data on something nonprofits have long wondered about: crowdfunding …

Declines in online giving mask the turbulence of the year for individual nonprofits — with some performing well, while others had sharp declines, according to a new report. Recurring donors gave more money over all than those offering one-time gifts, highlighting a path nonprofits seeking to boost retention might want to follow.

Four seasoned prospect-research professionals share ways to zero in on your best opportunities in 2023 — and strengthen your nonprofit over the long term.

Previously, the biggest donors insulated overall fundraising revenue from a decline, but there were fewer of these donors at year-end.