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Are brands infringing our rights? Recognize the 4 horsemen of the data apocalypse

Published: April 2, 2024

Brands are seizing too much data from consumers and in increasingly opaque ways. Jonathan Joseph of The Ethical Tech Project charts this insidious over-reach.

Source: thedrum.com

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Four HorsemenData Apocalypse First HorsemanNew TechSecond HorsemanThird HorsemanData BrokersFederal Trade CommissionFourth HorsemanSurveillance CapitalismGlobal Privacy Control